Area businesses already gearing up for Super Bowl

Published 01/06 2012 08:34PM

Updated 01/06 2012 08:36PM

GREEN BAY, Wis. (WFRV) - It's no secret home playoff games bring in big bucks to the local economy. But another Super Bowl berth could be even more profitable for some businesses.


The owner of Bay Promotions in Green Bay is hoping for a familiar hustle and bustle come Super Bowl time. The company already has a contract with Reebok's youth division to print packers Conference Championship and Super Bowl shirts.


"The contract is you just start up as soon as the winner is declared," Bernie Scheer explained. "You run as long as they need you to run to fill the orders you need to fill."


After the clock ticked down to zero in last year's Super Bowl, Scheer said they spent the night making close to 22,000 Championship shirts.


Across town, another business is hoping to cash in on a title run. Managers at The Jersey Store said divisional and Super Bowl merchandise are always hot sellers, but ordering early to ensure it's in the store ready for fans is a gamble.


"Depending on when your team is playing and how good they are, that usually anticipates when we're going to order that," Tracie Bryfczynski said. "We do anticipate the game to be a later game so we're going to have the championship stuff the next day."


But if the Packers were to lose, the store would still owe all the money on the merchandise they did order. It's a risk that could end up costing thousands of dollars. That's why both businesses are hoping the Packers stamp out another Super Bowl victory.


"We always take a gamble," added Bryfczynski. "That's the reputation of our store as well as a lot of the businesses around here."

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