FDA proposes nutritional label makeover

- GREEN BAY, Wis. (WFRV)--Reading the nutritional values on food items can be confusing and tricky to understand but soon that could change. Pr

Registered Dietician with Prevea Health, Debbie Guenterberg, said "They're going to make it larger and more bold."

The Food and Drug Administration is prosing several changes to the labels you see on packaged foods and drinks-- including total calorie counts, displaying Vitamin D and Potassium counts, as well as "added sugars."

"This new label would distinguish between natural sugars versus sugars that were put in by the manufacturer.  So it will make it a lot more simple for people to see what is added," said Guenterberg."

First Lady Michelle Obama is the driving force behind these proposed changes. 

She wants consumers to be able to understand what's in the products they're buying.

"Families deserve more and better information about the food they eat," said the First Lady.

The new rules would also increase serving sizes to reflect what people actually eat.

Festival Foods already uses a system that helps shoppers make smarter choices.

Festival Foods Health and Wellness Director, Stephanie Schultz, said, "The NuVal score is in the upper right hand corner, by the price tag, and that's to try and grab people's attention."

NuVal rates the nutritional factors in food on a scale from 1-100.

The healthier the item-the higher the number. 

Foods like apples and tomatoes get a perfect 100 and less healthier items score lower.

So how do they judge different foods?

"Everything from calorie per serving to the type of carbohydrates. Is it a complete protein or an incomplete protein?" said Schultz.

Schultz said the NuVal system is meant to compliment FDA regulations to promote healthier living.

The FDA said this proposal could receive a backlash from food companies because the organization projects it could cost them $2 billion to change food labels.


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