New campaign aims to bring millennials into the Wisconsin workforce

GREEN BAY, Wis. (WFR) - There are thousands of open jobs in the state of Wisconsin, but finding people to fill those roles has proven to be a difficult endeavor.

"One of the places that you get workers from is to attract them from the outside," said Jim Golembeski, the Executive Director for the Bay Area Workforce Development Board. "And Wisconsin has never done that very well."

Filling that gap is the goal of the Wisconsin Economic Development Corporation's (WEDC) new campaign to bring millennial workers to the state. The organization is targeting Chicago heavily.

Tricia Braun, Deputy Secretary of WEDC, says that Chicago is the perfect target market.

"We've launched this first phase of our talent attraction marketing campaign in the Chicago market because we wanted to reach a large population of millennials," she said.

Jessica Casperson, Marketing Director for the New North regional economic development organization, says that young people just need to realize Northeast Wisconsin has just as much to offer as other regions.

"Young people are attracted to big cities and I think the hustle and bustle and activity," she said. "So i think part of our challenge is to change the perception of that, because we have all of that here."

It's a strategy that has been successfully used in other areas.

"Now when you look at places like Portland, Oregon, Denver, Colorado, Austin, Texas, yeah they've been doing this for a long time," Golembeski said, "Saying come here, we've got arts and culture, we've got young people."

In order to reach millennials, a major component of the campaign is social media.

"We needed to make sure that the ads in the marketing and messaging were all in the platforms that millennials engage with on a frequent basis, and obviously social media is number one," Braun said.


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