Ice Bucket Challenge Teaches Non-Profits about Social Media

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Green Bay, Wis.(WFRV)- It's the age of connectivity where something is always trying to grab your attention. Non-profit organizations face multiple challenges when seeking funding for their cause. Perhaps they can learn something from the ALS Ice Bucket Challenge?

Amanda Schmidt from the United Way of Brown County spoke with Local 5 News' Kris Schuller about the challenge.



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