Willow Street Bakery closing up shop in Green Bay

GREEN BAY, Wis. (WFRV) - A Green Bay landmark will be closing up its doors for good at the end of this month. Local 5's Kris Schuller reports for the owners of the Willow Street Bakery, it's time to move on.

For over 50 years Willow Street Bakery has been serving its customer a variety of baked goods here on University Avenue.

“Pies, we sell cakes, we sell cookies,” said owner Jill Baldwin. “A mom and pop old fashioned bakery.”

But Baldwin says come October 31 this family-owned business will unfortunately close the door for good.

“The industry has just gotten too hard to be in a small business - it's tough, it's tough,” Baldwin said. 

Jill and her husband Mark took over the bakery in 1993. Mark also worked for the previous owners 13 years.  And while the bakery has given them a good life. 

“We've had the most wonderful customers that we can talk about,” said Jill.

Mrs. Baldwin says a steady increase in operational costs and a recent bump in health insurance premiums forced them to make the tough decision to close.

“This last insurance increase was the straw that broke the camel’s back as far as we were concerned,” she said. “We're doing the right thing, it's a good decision for us,” said Baldwin.

But it is a decision hard for long-time customers to accept.

“I just found out, terrible, one of the very few local bakeries left,” said Pat Henke.

Jill's husband will soon start a new job and Jill will begin a job search. And as for the bakery, it is open until the end of the month. That is when University Avenue loses this local landmark.

“It is sad, it is sad,” Jill said.

 


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