WEB EXTRA: Interview with Packers President part 1. Team announced record profits in 2013 financial report

Published 07/16 2013 04:32PM

Updated 07/30 2015 11:20AM

GREEN BAY, Wis. (WFRV) - Today  the Green Bay Packers released a very positive financial report.

The team showed record operating profits of $54.3 million for the 2013 fiscal year, with a net income of just over $43 million.

"We want to make sure that we have a really special and unique experience here at the stadium" says Packers President and CEO Mark Murphy.

"The stadium is out of this world, it is unbelievable" says Geno Longsine, a fan from Kaukauna. "Everybody should see it because it is worth seeing".

Sandy Copa, a fan from Minnesota agrees saying "They have done a beautiful job, beautiful job preserving the history".

The Packers organization takes pride in making Lambeau Field a showpiece of the NFL.

"We do not have an individual owner who is making a profit off the organization. So all the profits we make we are investing them into the team the facility and the community" Murphy explains.

The team donated at least six million dollars to charity in the last year.

"I think we really do view ourselves as stewards, and we want to improve the organization and leave things better than when we found them" says Murphy.

The packers saved $19 million in player costs over the past year, which helped boost profits.

They says big deals with Aaron Rodgers and Clay Matthews were done in the 2014 fiscal year, and could impact the income numbers next year.

Local revenue took a hit in 2013, partially due to the Super Bowl glow wearing off.

However, national revenue climbed almost five percent.

Murphy says the collective bargaining agreement helped seal deals with sponsors like Nike.

"We have eight more years of a guaranteed labor situation" Murphy explains.

Receptions on the field are always important, but this day in age reception in the stands is just as important.

That is why the Packers have invested in more than 20 hubs around the bowl to improve cell phone service.

"For us we really focused the last 2 or 3 years on the fan experience" Murphy says.

That includes the major overhaul of the south end zone, bringing capacity to 80,750.

The additional seats will produce the same revenue as adding another game to the schedule.

"I think it will be a nice addition to the community" Murphy says. 

The Packers will have even more revenue rolling in soon, when the new Cabela's opens.    


The team owns the property, and essentially acts as the landlord.


This is the first step in creating a Titletown experience the stretches beyond the stadium.

The sporting goods store officially opens July 25th. 


As Murphy looks to the future he sees some bumps in the road.

"I think a big issue facing the league is health and safety issues. We have lawsuits from a number of former players that we're all concerned about" he says. "Another big issue is in some ways we are our own worst enemy. The at home TV experience is so good that the concern is why should I fight traffic and crowds. i can sit at home, watch every game".

However, the concerns will not stop the team from growing.

In fact, an atrium overhaul is already in the works moving the Hall of Fame, Curly's Pub and doubling the size of the Pro Shop.

"I do not know how much better you could get it, if really don't know how much better you could get it" says Longsine. 

A portion of Local 5's interview is attached to this web story.  For the second part of that web story, please click here.

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