They zipped up a brand new winter coat as part of "Operation Warm".
"Does that feel like it fits pretty good?" asks an Appleton Firefighter as he zips a coat for a kindergartner.
For the first time, Appleton Firefighters are joining a national effort to get kids in need a new winter coat.
"We do not want to be in the community only in emergency situations" says Appleton Fire Chief Len Vander Wyst. "We see people at their worst and it is great to see people in a different light".
Firefighters distributed the coats at Lincoln and Columbus elementary schools. Both have a high number of students getting free or reduced lunch.
"It is fantastic, to see the smile on the kids faces to see them light up when they receive their coats. It has been a blessing to our building" says Lincoln Principal Bill McClone.
Firefighters purchased 200 jackets. That number was based off of feedback from parents.
Need continues to grow every year.
"I probably would have not gotten another one because my mom they do not really have a lot of money, so I am really happy I got one" says 6th grader Tatiana Roskon.
"To be able to help with something that is truly a need especially in our area, is really gratifying" says Appleton Firefighter Steven Unruh.
With a marker, the firefighters help the kids writer their name in the coats. It gives them a sense of ownership and pride.
"I really like it" says Roskon. "The bright colors on it look nice especially the neon and pink color they look nice together. They are my two favorite colors".
Students already have big plans for the new winter gear.
"Play in the snow" one says. "Make an igloo" says another student. "Snowfight!" chimes in a third.
A warm winter made possible, because of the warm hearts in a community.
"Thanks for the new jacket I really like it" says Roskon.
Crews raised about $7,000 for the project.
To date, Operation Warm has given winter coats to over one million children in America.