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July Beef Month

2014 has been an unusual year for producers thus far. Bcause of several years of drought, supplies are at 50 year lows and prices are at record highs. Still, demand has held up and the industry is trying to grow demand in the environment
Although June dairy month is the big attention grabber of the summer, July beef month is growing in importance. The beef industry has taken on a greater scope in Wisconsin in the past 20 years and continue to grow in both value and numbers This year the beef industry is trying to grow demand at a time of very tight supplies and record retail prices and Ag Reporter Mike Austin got some insights on how they hope to accomplish that 
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