Small business Saturday has only been around for a couple of years and while some call it the anti-black Friday, others just call it a no-brainer.
"The cause just makes sense" says Chris Wenz, of Wenz Home Furniture. "Small businesses Saturday is important for us. There is a tendency with so many people shopping for the holidays to rush to the big box stores and we like to give people a local alternative".
A local alternative that offers a more intimate feel.
"Even if we are busy in here, you are always going to get that personalized service. We do free gift wrapping, stuff like that. I know my customers by name, I have a lot of regulars and you do not get that at the mall. So that is a really special feature to shopping at a local business" says Nicole Zich, owner of Sassy Girl Boutique.
Another feature of shopping locally is unique products.
"We are going to have a lot of products that you are not going to be able to find in typical stores." says Troy Dempsey, of The Heel, a footwear store downtown Green Bay.
"We tend to have really high quality shoes that are somewhat exclusive at least regionally to our store" Dempsey says.
"When we go out and buy a gift certificate for a local business and give it to a friend, a relative, we are taking initiative to introduce someone we know to a small business, and the chain of events that can follow that, could lead to a long term patronage and long term interest" explains Jeff Mirkes, Downtown Green Bay Inc.
Because the money that you spend here, stays here, shopping locally continues to help out your local community on a daily basis.
"For every dollar that you spend at a local small business, they turn around and generally use local vendors everywhere they can not to mention that your tax dollars stay here, and the payroll taxes and creating jobs" says Wenz.
"You help that small business stay in business, and they support other small businesses or they may support other charities or other causes in the area that are important to you" explains Chris Naumann, of On Broadway Inc.