KEEPING CANCER OUT OF LIVES
Keep Cool of Wisconsin uses digital infrared thermal imaging (thermography) to screen for early changes in the breast. Thermography is a simple, non-invasive, no-contact, no radiation, pain-free screening procedure for women of all ages.
Keep Cool Thermography uses a high resolution, FDA cleared camera which is able to pick up and monitor small changes or abnormalities in the breast by analyzing blood flow. In cases of cancer, there will many times be an increase in blood flow in order to supply needed nutrients to the cancer cells.This increase in blood flow (angioneogenesis) will also create an increase in heat which is picked up by the highly sensitive camera. These areas can then be monitored by thermography and medical diagnostic testing.
A breast thermogram will show highly specific and personal thermal patterns in each woman. They provide a unique "thermal map" that remains constant over years unless there is a change in an underlying condition. Thus, over time, it is possible to differentiate between cancers and benign conditions. Since the technology has the ability to accurately detect cancers over time, it is important to have a baseline early on in a woman's life. For this reason, women should have breast thermography performed as early as age 20.
The name "Keep Cool" actually has three separate meanings. One, the word "Cool" is an acronym for Keep C
ives. That is the goal and it is accomplished through prevention and early screening. Second, thermography is able to measure abnormal heat patterns emitted from breast tissue from conditions such as inflammation, hormonal imbalances, infection, fibrocystic disease, cysts, and cancer. So, ideally, on a scan, you don't want to see these hot spots, you want your thermogram to "keep cool". Finally, the name "Keep Cool" should describe our attitude toward breast cancer. Just hearing the word "cancer" can strike fear into our mind. We need to replace fear with positive, healthy lifestyle choices and early screening. Instead of panic, we have to "keep cool" and take control of our health.