Doing the Right Thing: IntoWishin’ Arts

Doing the Right Thing

APPLETON, Wis. (WFRV) – A father / son team from the Fox Cities is helping people trust their intuition. 

They have started a business to showcase the artistic talents of people with disabilities. 

“I just think when you combine joy, and intuition and creativity I think only good things can happen and we can all benefit” says Jim Weidert, Founder of IntoWishin’ Arts. 

Weidert’s son Henry was born with Cerebral Palsy. Once he graduated high school the family noticed his artistic opportunities dropped off. 

“As a parent with a 22 year old son with disabilities we were presented with a work landscape that looked sort of unimaginative” Weidert says. 

Jim put his experience as a product developer and marketer into a business plan that gives people with disabilities a chance to practice and profit from their creative abilities. “Creativity is inherent in everyone” he says. “What is different in my experience in adults with disabilities is they do not have the inhibition that a lot of us have, to practice that creativity. They kind of do it intuitively every day”. 

IntoWishin’ Arts will find new artists by holding workshops open to all adults with cognitive, emotional or physical disabilities. Their masterpieces will be printed on everything from greeting cards to coffee cups and wall art. 

“The whole point of this is adults who practice their creative intuition with our company will earn royalties on all products sold with their images” Weidert explains of the business. 

The dynamic duo is currently fundraising using shirts, called PossabiliTees, to get the business off the ground. “Ultimately the profits will then circle back to my non-profit partners who will then create more opportunities to create art at their service centers”. 

Because like Henry says “It is a great day for anything”. 

To learn about becoming a founding member of IntoWishin’ Arts or to learn about upcoming workshops for artists click here: http://www.intowishinarts.com/

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