“Somebody said, it’s kind of like guilt-free shopping, and I don’t know if it’s that, necessarily, but they know when they’re shopping here, they are helping to uplift someone else,” says Sunrise on Main owner Joan Johnson.
Shopping with a purpose.
“The clothing that we sell is fashionable and upscale, and it’s donated through our nonprofit, sold in the boutique, and then the proceeds help fund the nonprofit programs.”
Those programs include career coaching, work experience programs, and enrichment programs.
“What is it that I desire out of life, and what are those stuck points that are keeping me from being all that I would like to be? And that’s where our programs come in, especially life coaching, to help women evaluate those kinds of goals for themselves.”
All that plus the boutique under one roof, a set up that allows women to learn about the nonprofit just by shopping.
“So they may come for the clothes and just the shopping that morning, but may leave with something that’s going to help them on the inside, and that’s really important to us.”
A lifeline for women in the community
“As women, we spend time caring for our significant others, for our children, for our aging parents, and we don’t take enought time for ourselves.
“I’ve always had a passion to help other women, and throughout my career, and I’ve had many different types of jobs. I’ve always gravitated toward helping women.”
And just four months into the venture, lives have already been changed.
“To see the positive change and the connections that women make here, learning from one another, it’s not just connecting with me or with the life coaches, but the other women that are part of our programs, too that they can really benefit from.”
A boutique bringing about new beginnings — a Sunrise on Main.