Food Truck Friday Future

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GREEN BAY, Wis (WFRV) A special event that brought thousands of people to the Broadway District over lunch last Friday could become a regular event. It was called Food Truck Friday and organizers say it was a huge success. Now a move is underway to make it a bit more permanent.

It was planned as just a one time thing, a food truck rally sponsored by the Greater Green Bay Chamber aiming to show young professionals what the area has to offer. But the turnout now has Tara Gokey thinking it’s just what the Broadway District needs.

“It had an incredible turnout,” said Gokey, executive director of On Broadway Inc. “Over 3,000 people estimated to attend – it has become a catalyst to maybe do this more often.”

Gokey programs events and advocates for businesses within the Broadway District. She says her group is always looking for ways to attract more people to the area – and Food Truck Friday appears to have found an audience.

“This is absolutely a perfect fit for On Broadway Inc., to grab hold of and make an impact in the downtown area,” Gokey said.

The leader of On Broadway says it’s just an idea for now, one that still needs approval from the On Broadway board. And if it moves forward along with the food trucks – existing restaurants would be asked to participate.

“I have a view – the more people downtown the better,” said Brent Weycker.

The president of Titletown Brewing Company says it’s a fun idea that will benefit all business owners.  Much like the Wednesday Night Farmers’ Market or the multiple events on the CityDeck.

“I think it’s one of those unique things and I think downtown is about being unique and different,” Weycker said. “Another way to invite people downtown and say this is kind of a fun place to visit.”

“If On Broadway can be a good partner and help pull that off – that is something we’d love to join in and do for the community,” Gokey said.

Where the event would be held and how often during the summer still needs to be determined. Last week Food Truck Friday was staged in the parking lot of the Neville Public Museum.

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