7-Eleven, Inc. is having a big birthday this year.
The company that introduced convenience retailing to the world is turning 90 on July 11, also known as 7-Eleven Day.
To celebrate its milestone birthday, 7-Eleven is inviting customers to join them for a free Slurpee party, continuing the tradition that started on the retailer’s 75th birthday in 2002.
Participating U.S. stores will give away an estimated 9 million free small Slurpee drinks from 11:00 AM to 7:00 PM on Tuesday while supplies last.
Slurpee fans can try the new Cotton Candy Slurpee flavor. Fans can also up their selfie game with new Slurpee Chrome Dome Lids and Chrome Dome Cups. These reflective Slurpee accessories are available in store for a limited time only.
“Celebrating our birthday with a free Slurpee drink, the product that is probably most closely associated with 7-Eleven, is a natural… and fun … way to mark the day!” Said Laura Gordon, Vice President of Marketing and Brand Innovation. “7-Eleven Day is a celebration, not only of our birthday, but more importantly, of our customers. Ninety years is a big birthday, and our customers are the ones who got us here.”