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Applications for the 50th Downtown Appleton Christmas Parade are open!

Local News

APPLETON, Wis. (WFRV)- Unbox your Christmas lights, grab your crafting tools, and start brainstorming as applications for the 50th Downtown Appleton Christmas Parade are officially open!

The Appleton Downtown Inc. (ADI) and the City of Appleton Christmas Parade Committee are thrilled for the return of the annual event, with this year’s parade having a super cool theme of “Superhero Christmas.”

The annual event is scheduled for Tuesday, November 23 at 7 p.m. This year’s theme is all about shining Christmas lights on heroes: real or fictional.

The floats will set off in the parade starting on State Street and marching their way down College Avenue to Drew Street. Those with the Christmas Parade Committee say they will need to limit the number of floats and groups who wish to partake in the event but encourage everyone to apply.

The Parade Marshal is WFRV Local 5 legend Erin Davisson who has hosted several of the Christmas parades through the years.

Applicants will be accepted in the following commercial and non-commercial categories:

  • Floats
  • Bands
  • Animals with insurance. (Such as horse-drawn vehichles, walking units, etc.)
  • Single unit vehicles, like cars, trucks, and buses.
  • Walking groups

You can find more information on additional guidelines and how to sign up by following this link.

Applications must be entered by October 1 for consideration and can be submitted online or by mail. If you’re selected to be part of the parade, you’ll be notified by October 11.

Three trophies will be awarded to contestants in the following categories:

  • Appleton Downtown Inc. Trophy- Best Commerical Entry
  • Christmas Parade Trophy- Best Non-Commerical Entry
  • Bernie Pearlman Memorial Trophy- Best Entry “In the eye of a Child”

You can watch the parade on November 23 at 7 p.m. in person, on-air on WFRV Local 5, or on the WFRV Livestream page.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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