Area Harley-Davidson Owner Explains Company’s Decision to Move Some Production Overseas

Local News

In June, Harley-Davidson announced plans to move the production of motorcycles sold in Europe overseas in response to costly tariffs.

Sunday, President Donald Trump responded to those plans, tweeting out in support of a boycott of the Milwaukee-based company.

Steve “Doc” Hopkins, owner of Doc’s Harley Davidson in Bonduel, says that he has not noticed a change in business since the President tweeted out against the company.

He did tell Local 5 that the Harley-Davidson is footing a hefty bill due to the U.K.-imposed tariffs, and at $2,000 for every bike produced in the U.S. to be shipped to and sold in Europe, keeping production of those motorcycles stateside is a losing proposition.

“Their long-term plan is, which could be nine to 18 months down the road, would be to make a plant overseas, [so] that they could build bikes over there and avoid those tariffs,” Doc explained.

Bikes sold in the U.S. will continue to be produced here.

Doc says that, despite the President’s support of a Harley-Davidson boycott, he doubts his customers would participate.

“I can’t see any of our customers boycotting that for any reason,” he said. “I think that the Harley rider is very loyal and they’re not going to boycott Harley-Davidson.”

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