AT&T Contribution to the Rural Health Initiative

Local News
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The Rural Health Initiative (RHI), has been given a $5,000 contribution from AT&T as part of their Innovation Award in an effort to improve the health of rural farm workers. 

The Rural Health Initiative attempts to combat the rise of adult obesity and type 2 diabetes in Northwest Wisconsin. 

The funding will support “Operation Sugar Knockout” – a program with the goal of keeping farm families healthy by reducing the number of servings of sweetened beverages that individuals in the agricultural industry consume on a daily basis.

Operation Sugar Knockout will include the following activities during on-site health screenings at farms and agribusinesses by a trained healthcare professional: a pre-survey to assess sweetened beverage consumption; educational messages; visual educational display illustrating the amount of sugar in sweetened beverages versus water; and a post-survey to assess behavior modification.   

“The Rural Health Initiative is a wonderful organization that brings wellness services and information directly to farmers,” said Scott T. VanderSanden, president of AT&T Wisconsin.  “We are proud to help support this nonprofit’s mission to enhance the health and well-being of our farm families.”

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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