AT&T Contribution to the Rural Health Initiative

Local News

The Rural Health Initiative (RHI), has been given a $5,000 contribution from AT&T as part of their Innovation Award in an effort to improve the health of rural farm workers. 

The Rural Health Initiative attempts to combat the rise of adult obesity and type 2 diabetes in Northwest Wisconsin. 

The funding will support “Operation Sugar Knockout” – a program with the goal of keeping farm families healthy by reducing the number of servings of sweetened beverages that individuals in the agricultural industry consume on a daily basis.

Operation Sugar Knockout will include the following activities during on-site health screenings at farms and agribusinesses by a trained healthcare professional: a pre-survey to assess sweetened beverage consumption; educational messages; visual educational display illustrating the amount of sugar in sweetened beverages versus water; and a post-survey to assess behavior modification.   

“The Rural Health Initiative is a wonderful organization that brings wellness services and information directly to farmers,” said Scott T. VanderSanden, president of AT&T Wisconsin.  “We are proud to help support this nonprofit’s mission to enhance the health and well-being of our farm families.”

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Don't Miss

More Don't Miss

Coronavirus News

More Coronavirus

Trending Stories

Your Local Election HQ

More Election

Local Sports

High School Sports Xtra: Boys basketball primer

High School Sports Xtra: Valley stars reach 1,000 career points, Bay Area teams start strong

Green Bay women open with 69-61 win over Drake

Hallum's hat trick leads Gamblers past Chicago

Conference contenders dominate in girls basketball openers

Phoenix set to begin Will Ryan Era against Minnesota