The Rural Health Initiative (RHI), has been given a $5,000 contribution from AT&T as part of their Innovation Award in an effort to improve the health of rural farm workers.
The Rural Health Initiative attempts to combat the rise of adult obesity and type 2 diabetes in Northwest Wisconsin.
The funding will support “Operation Sugar Knockout” – a program with the goal of keeping farm families healthy by reducing the number of servings of sweetened beverages that individuals in the agricultural industry consume on a daily basis.
Operation Sugar Knockout will include the following activities during on-site health screenings at farms and agribusinesses by a trained healthcare professional: a pre-survey to assess sweetened beverage consumption; educational messages; visual educational display illustrating the amount of sugar in sweetened beverages versus water; and a post-survey to assess behavior modification.
“The Rural Health Initiative is a wonderful organization that brings wellness services and information directly to farmers,” said Scott T. VanderSanden, president of AT&T Wisconsin. “We are proud to help support this nonprofit’s mission to enhance the health and well-being of our farm families.”