Back-To-School Shopping Commences with Wisconsin Tax Holiday

Local News

Lines are long at the checkout as families take advantage of the lower prices, and get a head start on back to school shopping. 

It’s all part of the Wisconsin Sales Tax Holiday which starts today and last until Sunday.

“We definitely saw a lift in our traffic today due to the sales tax holiday,” said Mark Grasmick, the Store Manager at Shopko on Northland Avenue in Appleton.

It’s just one of the stores customers can cash in this week for back-to-school shopping

“Right out of the gate we filled up with customers and it’s been that way ever since,” said Grasmick.

With the start of the tax holiday customers are filling up stores all around northeast Wisconsin, starting early on their school supply lists before the end of summer.

“The isles have been pretty packed, it’s hard to get a cart through,” said Amanda Prue of Appleton. 
“It’s a little bit chaotic, there’s usually a lot of people all at once trying to grab the same supplies.”

This week, all back to school items under $75 will be tax free.  This includes things like pencils, glue sticks, notebooks, and clothes.

Plus, electronics like laptops and tablets under $750 are also tax exempt.

“A family with multiple kids in school typically spends about $680 dollars each year going back to school,” said Governor Scott Walker in his visit to Appleton on Wednesday.

Governor Walker visited Mills Fleet Farm to kick off the state’s first ever sales tax holiday.

Walker says the state recorded a larger than expected surplus and this is one way the money can make it back to Wisconsin residents.

“We believe that encouraging people to come into stores like this across the state will also help us create another surplus next year because these people buy more things, and they buy them here in the state of Wisconsin, and that continues to improve the economy,” said Governor Walker.

As for stores like Shopko, the concentration this week will be keeping the shelves stocked with supplies.

“There might be an item or two perhaps we run out, but we have replenishment coming in on a regular basis,” added Grasmick.

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