Big Brothers Big Sisters of Northeast Wisconsin, along with more than 270 affiliates across the country, unveiled a new, modern look and brand repositioning.
The goal in mind is recruiting more diverse volunteers.
Katie Hess, the BBBSNEW executive director said that the time is now to make the change.
““The need for young people to have a role model is more urgent than ever. To attract more volunteers of all generations, we needed a more modern brand to have a stronger presence in the community and meet the critical need of matching youth with mentors.”
The rebrand also comes with a name change, as the agency which serves Brown, Door and Shawano counties, will now be called Big Brothers Big Sisters of Northeast Wisconsin.
This is the first name change since 1983, in which they were dubbed Big Brothers Big Sister of Northeastern Wisconsin.
The new look also provides the agency’s programs in Door and Shawano Counties with their own branded logo identities.
Months of research showed that the brand was not effectively connecting with younger, prospective mentors or conveying the urgent mission of BBBS.
Their mission and core model of building bridges in communities, focusing on children’s potentials and helping children achieve their best possible futures will remain the same.
The brand repositioning and new look is just the beginning for the company, however.
In the coming year BBBSNEW will be transitioning to a new, modern, nationwide technology system, and participating in new training to refocus their efforts on recruiting local volunteers.