Community Reacts to Fire that Destroyed Crivitz Lumber & Rental

Local News

After a business that spanned several generations in Crivitz burned down Tuesday night and Wednesday morning, Local 5 ventured to the village to see the impact the loss of the business – Crivitz Lumber & Rental – is having on the community.

Kevin Goldberg, who has lived in the Crivitz area for 11 years, says he could see the fire’s glow from about 4 miles away.

“I couldn’t believe that something that was such a staple in the community was gonna be lost,” Goldberg said.

Mike Dama, who owns a business near Crivitz Lumber, first heard about the fire at about 7 pm on Tuesday.

“I was worried because, you know, my business is a block away,” Dama said. “I’m friends with George Gocht and his son that is now running the business. A small town, you worry about the impact of losing any more businesses.”

And Paul Zak, who has lived in Crivitz for over 40 years, called the loss of the business “traumatic”.

“They’re good people… like I said I’ve known ’em forever,” Zak said. “They had everything. They’d been there for so long. If you need the odds and end trinkets, George always had it… Now we have to go to Marinette for lumber.”

“I think everybody is feeling bad,” Dama said, of the mood in Crivitz. “We’re all hoping that Crivitz Lumber rebuilds because it’s an anchor in the community.”

“If you’ve ever been there or near it, it’s in the very center of town,” Goldberg said. “It’s been there forever. It’s been there probably as long as or longer than most of the buildings here. So it’s gonna definitely change the landscape of the community.”

In a statement on their Facebook page, Crivitz Lumber & Rental said: “On behalf of all of us at Crivitz Lumber we would like to extend our utmost gratitude to all of the firefighters, emergency personnel and volunteers for their fearless efforts in last nights tragic events. To the Village of Crivitz staff, volunteers and businesses we cannot thank you enough for your relentless hospitality and generosity to all those impacted in our community. We greatly appreciate all of the thoughts, prayers and words of comfort as we process this devastating loss.”

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