Designs Approved for Brown County Arena’s Replacement

Local News

It is certainly a modern look that will complement the design of the Resch Center with an emphasis on efficiency and functionality.
And dirt could turn over–making the renderings a reality–as soon as next month.

Multiple floors, an abundance of natural light, and a completely reworked plaza are on a crash-course for Titletown.
And the designers are ready to accommodate.

“You can have three different expos going on at once, you can have two in one, or you can have just one big general assembly where all the walls are pulled back, 250,000sq. ft,” said Matthew Breest, the lead project designer.

The project’s floating at about $93 million right now, and will replace the Brown County Veterans Memorial Arena, along with Shopko Hall.
Its angular, multi-story look will allow for indoor and outdoor entertainment.

“The one view frames Lambeau [Field], the heartbeat of the community, and then you can move out on the decks into the plaza overhang and look at all the activities going on down below,” he said.

The veterans monument is being enhanced with the expanded green space and event space, but this new center is replacing the Veterans Memorial Arena. A name originally meant to honor our WWII veterans.

“I don’t want to create a slap in the face to any of our veterans out there by dropping that name,” said Bernie Erickson, Brown County Supervisor.

Currently, the county’s depending on selling the naming rights for at least $8 million.
It needs to in order for the budgeting to work. But whoever picks it up may not have full creative control.
And it all revolves around respect.

“Naming rights are very important, but whoever names it should keep Veterans Memorial Complex in the name,” he said.

Final approval could be made next Wednesday, with a discussion on naming the building coming next month.
The new expo center is planned to open to the public in January 2021.

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