Green Bay Boutique Aims to Fund In-House Nonprofit to Empower Women

Local News

At first glance, Sunrise on Main Boutique may look like a typical women’s clothing shop along Main Street on the East Side of Green Bay.

But shop owner Joan Johnson says there’s a lot below the surface of her business.

“We sell the clothes and the proceeds help fund the nonprofit Reset.Life,” she explained.

Reset.Life is an organization founded by Johnson, and housed in the same building as the boutique. 

Its goal, Johnson says, is to help women “hit the reset button on life” through various programs.

“We have life coaching, career coaching, a work experience program, and enrichment workshops, all in an effort to help women rise,” she said.

To fund those programs, Johnson has started selling lightly used, high-end second hand clothing, bags, and jewelry.

“We found a way to have the clothes really be the power behind the nonprofit,” she said. “We sell them and that is really what helps enable us to have this nonprofit housed in the same space.”

That space, located at 1240 Main Street in Green Bay, features a tin ceiling, brick walls, and hardwood floors.

“It’s just a really warm, inviting kind of space to shop in,” Johnson said.

The boutique has been open for three weeks, but Thursday marked the official grand opening of the small business.

“I can’t wait to have women get involved,” Johnson told Local 5, “both in terms of being shoppers or donors of clothing, and then the women that we’re ultimately going to serve through our programs, so I couldn’t be happier. I feel like I’m in my 20’s starting my dream job.”

For more information on Sunrise on Main Boutique, including shop hours and how to donate, click here.

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