The city of Green Bay is looking to develop a strategic plan for the east side of Lambeau Field. A guide to future development in this sought after section of the city in the Stadium District.
Leatherhead Brewing Company opened for business this fall along Lombardi Avenue, east of Lambeau Field. Tom Bunker says business has been good.
“It was very busy with the Packer games and now it has tapered off a bit,” said Bunker. “But Shopko Hall, the Brown County Arena, still give us plenty of business.”
But Alderman Chris Wery says the full potential of this section of the city – bordered by Holmgren Way, Lombardi and Ashland avenues, and just north of Ashwaubenon has yet to be realized, but it’s coming. Now that the Packers planned $120 million Titletown District on the west side of the stadium – is on the fast track for approval.
“It is such a great location over there,” said Wery. “It is an exciting thing and we really need to delve into it now before we lose the opportunity.”
At Wery’s urging the city plans to hire a consultant to put together a strategic plan to guide future development in this area, now a mix of commercial and industrial uses.
“It is scattershot,” said Wery. “A bunch of open fields there to be developed. We should look at what we want and more importantly – what we don’t want.”
Wery wants the plan to evaluate future land use and improve access, both for vehicles and pedestrians. He hopes it will draw in new development in the shadow of Lambeau Field, just down the road from the Titletown development.
“I hope we can be more aggressive, similar to what the Packers are doing,” Wery said. “A 5 to 10-year plan. We’re so close to the Resch Center, Packers stadium. This can be something really unique.”
Bunker says the idea makes sense – because while business at Leatherhead has been good, it couldn’t hurt to be a bit better.
“The more people down here – the better for us,” said Bunker.
The city is interviewing three consultants hoping to develop the plan. A finalist should be announced in the coming months.