GREEN BAY, Wis. (WFRV) — Since Head Coach Matt LaFleur’s arrival in Green Bay, fans have wondered if he would be featured in Cellcom commercials.

On Wednesday, Cellcom confirmed Coach LaFleur will appear in two upcoming Cellcom commercials.

He will join in the tradition that stretches back to Mike Holmgren from 1996 to 1999. Ron Wolf (2000), Mike Sherman (2002-2005), and Mike McCarthy (2011-2018) have also been featured in Cellcom commercials.

The first of two commercials is set to debut on Thursday during the game against the Chicago Bears.