Local Harley-Davidson Enthusiasts React to Company’s Plans to Produce Bikes in Europe

Local News

Higher tariffs from the European Union are driving Harley-Davidson to more some production of motorcycles to Europe.

The tariff increase from six-percent to 31-percent equals out to about $2,200 a motorcycle.

Local 5 spoke to Harley-Davidson enthusiasts, who say that the shift in production is worth saving the company’s European market.

“If we were to lose the European market by having higher prices of $2,200 a motorcycle, they would buy less,” said Rick Crain, Sales Manager at Doc’s Harley-Davidson in Bonduel said of the shift, “which means they would come here less, they wouldn’t have a reason to come.”

Crain is referring to the Harley-Davidson tourism industry. 

“At least six times a year we see a very big group of Europeans that come, rent bikes or they’ll fly their bikes over and ride them here in the states,” Crain said.

Arlene Brandt of South Dakota visited Doc’s Harley-Davidson today, as a part of a road trip to Michigan.

She told Local 5 that they have been to at least 20 to 25 Harley-Davidson stores across the country, and that she wasn’t much of a traveler until her husband purchased a motorcycle.

“I really wasn’t out of the state until I met my husband,” she said. “And then he started riding the motorcycle and so then we started traveling around the United States.”

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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