James Martin Pederson, also known as “Rocky Rococo,” has died. 

Pederson died on Thursday, according to WISC-TV. He was 67 and a long-time Madison resident.

Pederson played the role of “Rocky Rococo” for the chain of Rocky Rococo pizza restaurants for decades.

Rocky Rococo restaurants can be found in several locations across Northeast Wisconsin. To find a location near you, click here.