The end is in sight for the Brown County Arena. But before it is demolished later this spring to make room for a new expo hall – there’s one last time for a good time.
For 60 years the Brown County Veterans Memorial Arena has been hosting concerts. Soon this building will host its last as Poison frontman Bret Michaels, returns to a venue he knows well.
“It is going to be nothing but a good time for the very last time, in this historic building,” said Michaels in a statement.
“We didn’t just want to have a last concert, we wanted to actually search for somebody that meant something to this building,” said Brendan Bruss, Chief Operating Officer for PMI Entertainment Group.
PMI announced that Michaels will return to Green Bay in April to perform for a record sixth time, to help celebrate the arena before it’s torn down.
“Don’t forget we shot ‘Every Rose Has Its Thorn’ in this building – so we’re going to make this awesome,” Michaels said.
“I think is going to bring back a lot of great fond memories for a lot of people that enjoy this space and this building,” said Brown County Executive Troy Streckenbach.
The Brown County Arena and Shopko Hall are being torn down and, on their footprint, will rise a $93 million expo hall. A project which the county executive says benefits the entire region.
“We are investing into our future, we’re trying to make sure Northeast Wisconsin can compete against the rest of the United States, in terms of attracting and retaining talent,” Streckenbach said.
And while PMI pushed to replace the aging arena – it will be hard to say goodbye.
“Something about the old arena, that you can hear everything that happens in it and you get that feeling that you’re in a place you’ve gone to so many times, so it is kind of sad,” Bruss added.
But on April 6 – no sadness – just one big party.
“We are going to party like there is no tomorrow especially for this building,” Michaels said.
Courtesy of a rocker who’s coming to tell this arena – goodbye.
Tickets for the upcoming concert go on sale February 16.