Packers and Titletown Tech Announce New Partnerships

Local News

Big news coming from Titletown!

The Green Bay Packers and Titletown have announced two new investors for TitletownTech.

Jerry Jacobs Jr., owner of  Delaware North and the Boston Bruins (NHL), and Jeff Wilpon, the COO of the New York Mets (MLB) and the executive vice-president of Sterling Equities will be officially supporting TitletownTech as, in Packers President/CEO Mark Murphy words, “significant investors.”

According to Packers COO Ed Policy, TitletownTech started as a joint venture between the Packers and Microsoft with each company investing $5 million into a venture capital fund.

With the addition of the new investors, Policy expects the venture fund to reach $25 million.

The fund will kick-off two programs, and innovation lab and a venture studio, launching in June.

The programs are both aimed at the development of new companies.

Also announced at the news conference was Entrepreneur-in-Residence Noodles and Co. founder Aaron Kennedy.

Prior to starting Noodles & Company in 1995, Kennedy worked at a New York brand design firm where he directed projects on some of the largest and most recognized consumer brands in the world including Coca-Cola, Burger King, Sears, Swiss Army Products, The Limited family of stores and the PGA (World Golf Hall of Fame). Prior to that, he was brand manager at Pepsi Cola and market research manager at Oscar Mayer Foods.

Kennedy was hired as an employee of UW-Green Bay and will serve as executive-in-loan to TitletownTech, thus creating a connection between TitletownTech and the University of Wisconsin education system.

The announcement also included a new “eatertainment” initiative with high-tech simulation bays (golf, zombie dodgeball, etc.) powered by Topgolf Suites.

There was also a first look inside the facility. 

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