Seroogy’s getting in the holiday spirit by serving up Christmas chocolates

Local News

Chocolate store will be open 8-4 p.m. on Christmas Eve, closed on Christmas Day

DE PERE, Wis. (WFRV) – This holiday season, plenty will be handing out carefully crafted presents but what about chocolates?

Seroogy’s will be supplying shoppers with plenty of stocking stuffers that will surely have your mouth watering. Famous for their chocolate melts of various shapes and sizes, the confectioners have been busy meeting the demand of hungry shoppers for Christmas chocolate.

The holiday season is a busy time of year at the chocolate factory, with the chocolatiers going through about a ton of chocolate every day.

“It’s very, very busy,” said Marjorie Hitchcock, Director of Marketing at Seroogy’s. “Yes, it’s very busy. There will be people ready to come in the door when we open at 8:00 and probably all throughout the day and evening. We’re open until 9 in the evening as well.”

Christmas may only come once a year, but for Seroogy’s in De Pere- it’s a year long process. With the assembly line fired up and chocolate at-the-ready, the confectioners are ready to spread some holiday cheer.

“Everything we do is geared toward Christmas,” says Hitchcock. “We are certainly very busy at Easter, very busy every other holiday but we’re always prepared for Christmas. We’re working on Christmas, we’re thinking about Christmas, getting ready for scheduling for ordering ingredients for planning for what we’re going to do so that these last few weeks we’re all ready and making chocolate everyday.”

And just as these chocolate connoisseurs have become synonymous with their chocolate melts, so too has the sweet delicacy become at Christmas time.

“From days gone by to the present day, some things haven’t changed very much,” said Hitchcock. “Obviously there’s new things every year but people just enjoy that time with their family and friends and enjoy a piece of chocolate at Christmas time.”

The chocolate store will be open 8-9 p.m. from now up until Christmas Eve. They will be open 8-4 p.m. on Christmas Eve and closed on Christmas Day.

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