Shawano experienced an indiscriminate burial by blizzard with about 30 inches of recorded snowfall effectively sapping the life from local businesses.
“When it first started snowing, it was light, it was fluffy,” said Ronald Hunt, a local of Shawano. “Now, it’s just becoming a pain.”
“I wish it was spring,” said Brady DeBroux, who was born and raised in the city. “This snow is getting ridiculous.”
It has been an April of firsts. And one business owner added one more to the list this weekend.
“Those are the first two days I’ve ever closed this store up because of weather–in 18 years,” said Kathy Hansen, owner of Body Essentials Clothing, Bridal and Bath. “Never did it before.”
The decision proved a bit more painful than she thought.
“So, it really went against my grain to not unlock the doors, but we couldn’t get out of our own driveways, so we didn’t have much of a choice,” she said.
She says sales have been a little harder to come by this spring, but her selection of warm-weather clothing still finds its way out the door.
“Some ladies are just sick of this, so they come in,” said Hansen. “Even just a new top will make them feel a little bit better than sitting at home and looking out at the snow.”
In 18 years of owning the shop, she says she has never seen downtown Shawano look like this. But that doesn’t mean it is scaring her away.
She is in it to win it.
“What would you do if every spring for the rest of your life was like this?” I asked.
Hansen gave it some thought. “Oh, I would re-adjust my inventory,” she said with a laugh.
Body Essentials Clothing, Bridal and Bath is located at 126 S Main Street in downtown Shawano.