It’s a viral trend, raising eyebrows with good reason – teenagers eating Tid Pods laundry detergent to gain views and likes online.

Willow Stewart, Community Engagement Specialist at the Center for Childhood Safety of Green Bay says that the “Tide Pod Challenge” is no laughing matter.

“This isn’t something to joke about, this isn’t something to have anywhere near anything other than a washing machine,” she said.

That’s because there are severe health risks related to eating laundry detergent.

According to Stewart, ingesting laundry detergent can cause difficulty breathing, vomiting, loss of eye sight, and even loss of consciousness.

Since 2012, there have been about 33,000 calls to the Poison Control Center nationwide for kids under the age of five eating Tide Pods.

Parents of young children are asked to keep the detergent out of sight on high shelves to avoid accidental poisonings, but parents with teenagers may not be aware of the risk facing their children.

That’s why school districts like Ashwaubenon Public Schools have posted to social media to alert parents to the dangers of the Tide Pod Challenge.

If you or someone you know ingest laundry detergent or takes part in the Tide Pods Challenge, call the Poison Control Center at (800) 222-1222.