GRAND CHUTE, Wis. (WFRV) - Meijer and Kimberly-Clark teamed up to break the Tallest Bath Tissue Pyramid world record at the new Meijer supercenter in Grand Chute.
Guinness World Records officials were on hand to authenticate the record-breaking toilet paper pyramid.
The final record measured 14 feet 3.75 inches and was comprised of 25,585 toilet paper rolls, provided by Kimberly-Clark.
According to Meijer, an adjudicator declared that the pyramid smashed the current record, achieved in 2012 in Brazil, by nearly a foot in an official ceremony on Thursday, May 24 at 10 a.m.
Peter Whitsett, Executive Vice President of Merchandising and Marketing for Meijer,
There’s no better way to kick off our second Northern Wisconsin store opening than with a World Record achievement and share it with our new neighbors in Grand Chute and Appleton.
We are grateful to share this honor with Kimberly-Clark, a company with strong local ties.
After the ceremony, Meijer customers who stopped by the pyramid received free rolls of Cottonelle toilet paper.
For those wishing to view the pyramid in person, it will remain on display until the evening on May 24 at the new Grand Chute supercenter.
Local 5 Photo Journalist Robert Sherman was at the event and posted a clip to www.instagram.com/wfrvlocal5:
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