A mister no more: Mr. Potato Head goes gender neutral

National

NEW YORK (AP) — Mr. Potato Head is no longer a mister.

Hasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender neutral new name: Potato Head. The change will appear on boxes this year.

Many toymakers have been updating their classic brands in recent years, hoping to relate to kids today and to reflect more modern families.

“It’s a potato,” said Ali Mierzejewski, editor in chief at toy review site The Toy Insider. “But kids like to see themselves in the toys they are playing with.”

Barbie, for example, has shed its blonde image and now comes in multiple skin tones and body shapes. Thomas the Tank Engine added more girl characters. And American Girl is now selling a boy doll.

As part of the rebranding, Hasbro will release a new Potato Head playset that will let kids create their own type of families, including two moms or two dads. The Mr. and Mrs. Potato Head characters will live on in some form, Hasbro said, but didn’t provide details.

Dropping the “Mr.” from its name could encourage other companies to not assign genders to its toys, a trend that has already been happening, said Mierzejewski. Barbie maker Mattel released a gender-neutral doll line in 2019. But Mr. Potato Head is one of the biggest brands to do so.

“It’s setting this new standard,” Mierzejewski said.

Mr. Potato Head first hit the toy scene in 1952, when it didn’t even come with a plastic potato — kids had to supply their own vegetable to poke eyes, a nose or mustache into. Hasbro, which also makes Monopoly and My Little Pony, bought the brand and eventually added a plastic potato.

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Don't Miss

More Don't Miss

Coronavirus News

More Coronavirus

Trending Stories

Your Local Election HQ

More Election

Local Sports

Appleton's AJ Powell gets Masters experience at Drive, Chip, & Putt

High School Volleyball Regionals: Appleton North girls, boys advance

HS Football: De Pere ends Bay Port's 38-game conference win streak, full Friday highlights

One-on-one with Green Bay United state swimming champ Brigitta Neverman

Titans taking advantage of opportunities during spring

Kimberly's Lucky Wurtz retires as head boys basketball coach